Who We Are

Recognized as a

Dealership for 2022

Honda Driving Excellence is a national program that recognizes efforts made by a Honda dealership towards providing a best-in-class customer experience to its guests. It evaluates customer feedback in all departments, through mystery shops and store process audits by Honda representatives.

In 2022, Birchwood Honda Regent received the award for achieving excellence in Honda’s Customer Experience Recognition Program which recognizes dealerships that deliver an exceptional customer experience level.

“Honda Driving Excellence™ Dealer” recognizes dealers for outstanding achievements in Sales & Service Mystery Shops, and 12 additional key performance indicators.

Sales

Whether you’re looking for a new Honda or a quality used vehicle, our ample supply and friendly product advisors will assist you with finding a vehicle that fits your needs and your budget. Choose from our wide selection of new Honda vehicles including the Accord, CR-V, HR-V, Civic, Pilot, Passport, Ridgeline, or Odyssey, as we have every Honda vehicle in stock and every size to fit your needs.

As for our pre-owned inventory each of our vehicles goes through an extensive reconditioning process to ensure our entire pre-owned inventory is in pristine condition! Come see for yourself, you will not be disappointed.

We offer our valued customers complete transparency. Simply choose the vehicle you’re interested in purchasing and we will assist you, every step of the way.

Service & Parts

When it comes to servicing your Honda vehicle, Birchwood Honda Regent is extremely well equipped to handle all maintenance work as well as any repair your Honda vehicle requires. With a team of 5 award winning service advisors, we will have you checked in quickly. From there, one of our 12 Technicians, who have a combined 140 years of Honda certified service experience, will perform all the required maintenance and repairs. We only use Honda certified parts for all maintenance and repair work.

Finance Options Made Easy

Finance management is important at every age. We know purchasing a car is an important decision and making sure you buy the right car at the right price is important. Birchwood Honda Regent’s team of friendly financial advisors have the experience and expertise to ensure you have the right vehicle at the right price and we’ll also help you keep your money where it belongs the most… your savings account!

Thank you for taking the time to learn more about us. We welcome the opportunity to do the same with you.

Manitoba's Choice since 1963

Birchwood is here to help you buy, sell and service your vehicle

Winnipeg and Manitoba’s largest network of automotive retailers, Birchwood Automotive Group is proud to have served the community as a recognized leader in the automotive sector and supporter of the United Way and other non-profit organizations for over 55-years.

The Auto Group

Our Network

Birchwood currently has 24 dealerships that carry 22 automotive brands and provide vehicle servicing, as well as 3 Collision repair facilities, 4 Birchwood Credit stores, and our special restoration facility.

Our Team

Over 1,200 people work for the Birchwood Automotive Group, across Southern Manitoba and Saskatchewan. Our service technicians are manufacturer certified, and all employees undergo rigorous training to uphold our quality standards.

A Recognized Leader

Birchwood has been recognized multiple times by Aon Hewitt and other research bodies as a top employer in Canada.

Helping with Choosing Your New Vehicle

As part of our commitment to making choosing a new vehicle a great experience with Birchwood, we’ve developed a new online tool to help you to choose the right vehicle model for you. Try our Model Discovery Tool for new vehicle discovery today!

In The Community

Birchwood has been a dedicated supporter and contributor to the United Way for over 25-years. With our founder and president both serving as Campaign Chairs in 1975 and 2013 respectively, and our team members contributing over $7,000,000 to the annual campaign, we’re proud of our contributions. Read more about our work In the Community.

Our Company Mission

As leaders, we are all committed to:

Our team members by offering opportunities for growth and prosperity
Our customers by delivering exceptional services and products
Our partners by fostering collaboration and trust
Our communities by providing time and resources

Our Company Vision

To be a recognized leader of the retail automotive industry.

Our Company Values

Personal Leadership
Individual responsibility, commitment, and accountability from each of our team members fosters personal leadership.

Trust & Respect
Respect for the uniqueness of every individual creates strong, trusting working relationships with team members, customers, and business partners.

Continuous Improvement
Sustained success depends upon our ability to continually strive to improve each and every aspect of what we do and who we are.

Generosity
Our gifts of time, talent, and resources strengthen our communities, our teams, and our team members.

Recognized as a

Dealership for 2022

Sales

Service & Parts

Finance Options Made Easy

Manitoba's Choice since 1963

The Auto Group

Our Network

Our Team

A Recognized Leader

Helping with Choosing Your New Vehicle

In The Community

Our Company Mission

Our Company Vision

Our Company Values

Showroom Hours

Parts & Service Hours

Map & Directions

Quicklinks

Quick Contact Links

Sales & Finance

Parts & Service